File prep and artwork guidelines

Formats

• Print-ready PDF preferred (PDF/X-1a or PDF/X-4). PNG or JPG accepted at 300 dpi at final size.
• CMYK colour. Convert RGB images and expect slight shifts in bright reds and blues.
• Embed or outline all fonts.

Bleed and safe area

• Small format (cards, postcards, flyers, folders): 0.125" bleed on every side; keep text 0.125" inside the trim.
• Coroplast, foam board, aluminum, styrene: 0.125" bleed; keep text 0.5" inside the trim.
• Banners and backdrops: no bleed needed; keep text 2" from edges (hems and grommets).
• Stretched canvas: add 1.5" on all sides for the gallery wrap.

JULY brand colours

• JULY Red: #EE3423, C0 M95 Y90 K0. The logo, the spine, sign chevrons and the SOLD rider only. Never red type.
• JULY Black: #231F20 on screen; type prints K100. Large solids print rich black, C30 M20 Y20 K100.
• White: the dominant colour of every piece.
• Light grey: #EDEDED, for garments and quiet grounds.
• No gradients, shadows, frames or rules. Navy and gold are not JULY colours.

Typography

• Display (messages, names, phone numbers, TOP 1%): Gotham Black capitals, the brand kit face, which the store uses for every preview and print file.
• Text: Inter. Bold for names and sub-lines, Regular for body copy. Sub-lines set in capitals tracked 0 to +0.08 em.
• The wordmark is vector art, never typed. Proportions 3.34 : 1.